How to Create a Landing Page on Existing Wix Website Easily 2026

Go into the Wix editor for the site you already have live. You'll see your regular navigation across the top — Home, About, Contact, Blog, and whatever other pages you've built — which is exactly the navigation a standalone landing page is meant to sit apart from. Keeping this context in mind matters, since anything you add here starts life as part of the same site and menu structure by default.

From the Pages panel, click Add Page to open the page-creation dialog. Down the left side, categories are organized by purpose — About, Services, Projects, Contact, and under General, a dedicated Landing Page category sits alongside options like 404 Error Page. Selecting a category filters the layout thumbnails on the right so you're picking a design built for that specific job rather than adapting an About or Team layout.

After picking a layout, Wix shows a short "Adding Your Page" progress dialog while it prepares the content behind the scenes. Once it finishes, you land on the new page fully populated with placeholder sections — headings, body paragraphs, and images already positioned — so you're editing existing structure rather than building sections one at a time from an empty canvas.

Click into any text element to edit it directly. Wix's editor surfaces an Edit Text option along with Generate Text with AI right in the same toolbar, which is a fast way to draft a first pass of headline or body copy if you're starting from a blank idea rather than a finished script. Work through each section replacing placeholder headings like "Vision" and their filler paragraphs with your actual offer, benefit statements, or campaign details.

A campaign page usually converts better without your full site menu pulling visitors away mid-funnel. In Page Settings for the new page, you can turn off the standard header and footer so it renders as an isolated, single-purpose destination instead of a page that still invites browsing elsewhere. Do this deliberately — it changes the page from "part of the site" to "a standalone landing experience," so make sure your call-to-action button is doing the job the header's navigation normally would.

Rename the page's URL slug to something short and specific to the campaign, and remove it from the visible menu if you don't want it appearing in your regular navigation. This keeps the page discoverable only through the link you actually share — in an ad, an email, or a social post — rather than competing for attention next to Home and About in your site's main menu.

Toggle mobile view to confirm the sections you edited still read cleanly on a smaller screen, since a lot of ad and social traffic to a landing page arrives on mobile first. Run through Preview to click every link and button as a visitor would, then publish once it holds up — and keep the campaign URL handy since that's what you'll actually be sending traffic to.