How to Send SMS Text Messages From HubSpot
By Impran M N
HubSpot's native SMS tool lets you send text campaigns and automated sequences without leaving your marketing dashboard, but there are compliance steps you can't skip first. This guide covers registration prerequisites, writing compliant message copy, and connecting your SMS number to the Conversations inbox for two-way replies. It closes with managing quiet hours and monthly segment limits.
01Confirm compliance prerequisites
Check that A2P 10DLC registration is active, contacts have marketing status, and opt-in consent is documented.
02Create a new message
Open the Marketing SMS directory and click Create Message, naming your file and choosing single-send or automation.
03Write your message copy
Use the rich-text editor to insert personalization tokens like first name and include the mandatory STOP opt-out language.
04Check your segment count
Review the character segment counter so you know how your message will be billed and delivered.
05Choose your recipients and timing
Pick your target list segments and decide whether to send immediately, schedule for later, or deploy through a workflow.
06Connect replies to Conversations
Map your registered SMS number to the shared Conversations inbox so you can track and respond to inbound replies.
Frequently asked questions
Do I need special registration to send SMS from HubSpot?
Yes, active A2P 10DLC registration and documented opt-in consent are required prerequisites before sending.
Can recipients reply to my HubSpot text messages?
Yes, once your SMS number is connected to the Conversations inbox, you can see and respond to inbound replies.
Is the STOP opt-out language required?
Yes, HubSpot requires the mandatory STOP opt-out syntax to be included in your SMS messages for compliance.
Can I schedule SMS messages for later or through a workflow?
Yes, delivery timing can be set to send immediately, schedule for a specific time, or deploy via an automated workflow.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.



