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HubSpot

How to Send Bulk Emails on HubSpot, Send Multiple, Mass Mails Easily 2026

By Impran M N

Sending bulk email in HubSpot starts with building a clean, segmented list rather than blasting your entire database at once. This guide covers filtering contacts before you compose, choosing a scalable template, and configuring sender settings so your messages don't trigger spam filters. It ends with running a deliverability check before the final send.

01Open the Email dashboard

Go to Marketing, then click into the Email directory.

02Build your recipient list

Use the Lists tool to filter and compile a clean contact segment before composing your message.

03Choose a template

Pick a scalable baseline theme or block layout inside the drag-and-drop content builder.

04Configure sender settings

Set your custom from-name and verified reply-to address so recipients know the email is legitimate.

05Assign lists and exclusions

Go to the Send or Schedule tab to apply your target recipient lists and exclude opt-out groups.

06Test and send

Send a live test to check deliverability and formatting, then click Send to deploy the campaign.

FAQ

Frequently asked questions

Do I need to build a list before sending bulk emails?

Yes, filtering and compiling a clean contact segment first helps ensure you're only messaging relevant, opted-in recipients.

How do I avoid spam filters when sending mass emails?

Using verified sender addresses and running a deliverability check before sending helps improve inbox placement.

Can I exclude certain contacts from a bulk send?

Yes, the Send or Schedule tab lets you suppress specific contacts or groups from receiving the campaign.

Is there a limit to how many contacts I can email at once?

Limits depend on your HubSpot plan and marketing contact tier, so it's worth checking your account settings.

Watch the full walkthrough

The same steps, demonstrated on screen from start to finish.