Easy Tech TutsHow to Connect Google Ads to HubSpot Easily 2026
By Impran M N
Connecting Google Ads to HubSpot gives you a clearer view of how ad spend translates into actual pipeline, since conversions can flow both directions between the platforms. This guide covers authorizing the connection, activating tracking pixels, and syncing offline conversions like closed deals back to Google for smarter bidding. It's aimed at teams already running Google Ads campaigns who want tighter CRM attribution.
01Check your Google Ads permissions
Confirm you have the necessary administrative role and asset ownership in your Google Ads manager account.
02Open the Ads settings in HubSpot
Go to Settings, then Marketing, and select the Ads configuration tab.
03Connect your account
Click Connect Account in the upper right and choose Google Ads from the network options.
04Complete the OAuth handshake
Pass through Google's OAuth screen, review permissions, and confirm the account link.
05Set your tracking pixels
Select your primary tracking pixels and toggle auto-tagging and contact synchronization.
06Sync offline conversions
Set up offline conversion syncing so deal stages feed back into Google's smart bidding algorithm.
Frequently asked questions
Do I need admin access to connect Google Ads to HubSpot?
Yes, you'll need the appropriate administrative role and asset ownership in your Google Ads manager account.
Can HubSpot send deal data back to Google Ads?
Yes, offline conversion syncing lets you feed deal stage changes back into Google's bidding algorithm.
What does auto-tagging do in this integration?
Auto-tagging helps HubSpot accurately match ad clicks to contacts and campaigns for attribution reporting.
Where do I see Google Ads performance inside HubSpot?
Once connected, performance data appears in your HubSpot Ads dashboard alongside your CRM data.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.
