Easy Tech TutsHow to Use Segments in Brevo Easily 2026
By Impran M N
Blasting your entire list with the same message tends to hurt open rates and increase unsubscribes over time. This guide shows how to build targeted segments in Brevo using attribute filters like location or signup date, combined with behavioral filters like email opens or clicks. You'll also learn how to save a segment and pull it directly into a campaign for precise targeting.
01Open the Segments tab
Go to Contacts, then click the Segments tab located above your contact database grid.
02Create a new segment
Click Create a segment and then Add a condition to open the list of filtering attributes and tracking criteria.
03Apply attribute-based filters
Choose Contact attributes, such as Subscription date, and set your desired time value to filter fresh signups.
04Layer in behavioral filters
Click Add an 'AND' condition, then choose Email tracking, Opened, and Any campaign to combine engagement data with your attribute rule.
05Save and deploy the segment
Save the segment with a clear name, then in a new campaign, switch the recipient view from Lists to Segments to select it directly.
Frequently asked questions
Do Brevo segments update automatically?
Yes, segments run continuous background tracking, so the contact pool updates automatically as subscriber behavior changes.
Can I combine multiple filter conditions in one segment?
Yes, you can use AND/OR logic to combine attribute-based and behavioral filters for more precise targeting.
How do I use a saved segment in a campaign?
In the campaign recipient step, switch the target list drawer from Lists to Segments to select your saved filter.
What's the difference between a list and a segment?
A list is a static group you manually assign contacts to, while a segment is a dynamic filter that automatically updates based on the rules you set.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.
