How to Create a List in Brevo Easily 2026
By Impran M N
Cluttered dashboards and disorganized subscriber rows make targeted marketing difficult. Brevo's CRM settings let you group contacts into parent folders and individual lists, so distinct brands or audience segments stay isolated and easy to manage. This guide covers setting up that folder structure from scratch.
01Navigate to the CRM settings area
Open the centralized contacts and CRM section of your Brevo dashboard where list management lives.
02Create a database folder
Stand up a fresh master group to keep distinct brands or target domains isolated from each other.
03Establish a new list inside the folder
Trigger an empty contact placeholder inside your preferred folder category to create the actual list.
04Structure your targeting attributes
Prepare the container with the attributes you plan to use before populating it with contact rows.
05Add contacts and track limits
Manually drop in fresh contacts or import a file, while keeping an eye on your global entry limits based on your plan.
Frequently asked questions
What's the difference between a folder and a list in Brevo?
A folder is a parent grouping used to organize multiple lists, while a list is the actual container holding individual contacts.
Can I have multiple lists inside one folder?
Yes, folders are designed to group several related lists together, such as separating different brands or campaigns.
Is there a limit to how many contacts I can add?
Yes, global entry limits depend on your specific Brevo plan, so it's worth tracking your usage as you grow.
Do I need to create a folder before creating a list?
It's recommended for organization, though you can create lists directly if you don't need a broader folder structure yet.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.



