Easy Tech TutsHow to Build an Email List on Gumroad, Do Email Marketing Easily 2026
By Impran M N
Every sale on Gumroad is also an opportunity to grow a direct line of communication with your customers. This guide shows how to capture emails through free or paid products, organize your audience, and send broadcasts so you can market to your list without leaving the platform.
01Open the audience and emails tabs
Head to the section of your dashboard where subscriber and email tools live.
02Create a lead magnet
Set up a free product or opt-in offer designed to capture email addresses from new visitors.
03Draft a broadcast
Write your email update or newsletter using the built-in composer, then choose your target audience.
04Segment your audience
Filter recipients by what they've purchased so your messages stay relevant to each group.
05Send and review performance
Send your broadcast, then check open and click metrics to see how your audience is responding.
Frequently asked questions
Do I need a separate email marketing tool with Gumroad?
No, Gumroad includes built-in tools for collecting emails and sending broadcasts directly to your audience.
How do I get people onto my email list on Gumroad?
Creating a free product or opt-in listing is a common way to capture emails from people interested in your work.
Can I send emails only to people who bought a specific product?
Yes, Gumroad allows you to segment your audience by purchase history before sending a broadcast.
Can I see how many people opened my email?
Gumroad provides analytics on your broadcasts, including open and click performance.
Watch the full walkthrough
The same steps, demonstrated on screen from start to finish.
